Meta Ads Account Requirements India – Complete Guide for Beginners 2025

Meta Ads is one of the most powerful platforms for digital marketing in India today. Millions of businesses, entrepreneurs, freelancers, and content creators use Meta Ads to reach the right audience, generate leads, and increase sales. But before you can start advertising, there are some important requirements you must meet.

Many beginners in India often face confusion when creating their Meta Ads account. Questions like:

Can anyone in India create a Meta Ads account?
What documents or information are required?
Are there any special rules for Indian businesses?

This guide answers all your questions step by step and ensures you start your advertising journey without any obstacles.

 

Why Understanding Meta Ads Account Requirements in India is Important

Meta has a strict verification and compliance system. Accounts that do not meet requirements may face:

• Temporary or permanent restrictions
• Ads being rejected
• Account disablement

Understanding the requirements before creating your account saves time, money, and frustration. It also ensures your campaigns run smoothly from the start.

 

Who Can Create a Meta Ads Account in India?

In India, Meta Ads accounts can be created by:

• Individual advertisers
• Business owners (registered companies, proprietorships, partnerships)
• Freelancers and content creators promoting services
• Agencies managing ads for clients

Key points to note:

• You must be 18 years or older
• You need a valid email ID
• A phone number is required for verification
• Indian Rupees (INR) is supported as the payment currency

Meta Ads in India is flexible for beginners and small businesses, but all accounts must follow Meta policies.

 

Step 1: Basic Account Requirements

Before creating your account, ensure you have the following:

• Facebook personal account – You must have a personal Facebook account to link your Meta Ads account.
• Email address – Use a valid email that you frequently check.
• Mobile number – This is required for OTP verification and security purposes.
• Age – You must be 18+ to create an advertising account.

Without these basic requirements, you cannot proceed with account creation.

 

Step 2: Business Requirements in India

If you are running a business, you need additional documents to create a Business Manager account:

• Business name as registered legally
• Business address in India
• Business phone number
• Official website (if available)
• Tax ID or GST number (optional but recommended for credibility)

Having accurate business information ensures account verification is faster and avoids future issues.

 

Step 3: Payment Method Requirements

Meta Ads in India accepts multiple payment options. Requirements include:

• Valid debit or credit cards (Visa, Mastercard, Rupay supported)
• Net banking (for INR payments)
• UPI in some regions
• PayPal (for international accounts)

Important notes:

• Card must be in your name or your business name
• Ensure sufficient balance to avoid payment failure
• Keep billing address consistent with account details

Payment issues are one of the most common reasons for account restrictions in India.

 

Step 4: Identity Verification

Meta may ask for identity verification to prevent fraud. For Indian users, this includes:

• Government-issued ID (Aadhaar card, PAN card, passport, or driver’s license)
• Clear photo of the document
• Ensure the document matches the name on your Facebook or Business Manager account

Identity verification increases account credibility and prevents disablement.

 

Step 5: Ad Policy Compliance Requirements

Before creating ads, your account must follow Meta’s ad policies:

• No misleading or prohibited content
• Follow local Indian laws for advertising (financial services, healthcare, online gambling, etc.)
• Accurate business and website information
• No excessive repeated ad rejections

Policy compliance is crucial for beginners to avoid account suspension or disablement.

 

Step 6: Device and Browser Requirements

Meta Ads platform works best on:

• Latest Chrome, Edge, Firefox, or Safari browsers
• Desktop computers or laptops for full features
• Mobile devices can be used but have limited access to some advanced tools

Using a secure and stable device helps avoid login issues or security alerts.

 

Step 7: Security and Two-Factor Authentication

For Indian advertisers, account security is critical. Requirements include:

• Two-factor authentication (2FA) on Facebook
• Secure password (combination of letters, numbers, and symbols)
• Avoid sharing login credentials with others
• Keep payment methods private and verified

Secure accounts have fewer restrictions and are trusted by Meta.

 

Step 8: Optional But Recommended

These are not mandatory but improve account credibility:

• Meta Business verification
• Verified business phone number and email
• Verified website domain
• Clear privacy policy and terms of service on your website

These measures increase trust, reduce ad rejections, and improve campaign performance.

 

Step 9: Common Issues Beginners Face in India

Beginners often make mistakes while creating Meta Ads accounts:

• Using incorrect billing address
• Using expired cards
• Linking multiple personal accounts
• Violating ad policies unknowingly
• Not completing identity verification

Understanding these common issues helps you avoid mistakes and ensures smooth ad campaigns.

 

Step 10: How to Start Meta Ads After Meeting Requirements

Once your account meets all requirements:

1.     Log in to Meta Business Manager

2.     Create your ad account

3.     Add your payment method

4.     Verify your account if requested

5.     Start creating your first ad campaign

Following the requirements carefully ensures your campaigns run without unexpected blocks.

 

Final Thoughts

Creating a Meta Ads account in India may seem overwhelming at first. However, if you follow these requirements step by step:

• Basic account setup
• Business verification
• Payment compliance
• Identity verification
• Security measures

You can start advertising confidently and avoid common mistakes.

Meta Ads is a powerful platform for small businesses, freelancers, and entrepreneurs in India. Meeting the requirements ensures you can generate leads, reach the right audience, and scale your business effectively.

With this guide, you now have a complete roadmap to start your Meta Ads journey in India without any obstacles.