How Many Ad Accounts Are Allowed in Meta – Complete Guide for 2025

Meta Ads is one of the most powerful platforms for digital marketing today. Many businesses, freelancers, and marketers in India and worldwide rely on Facebook and Instagram ads to reach their audience.

However, beginners often ask one common question:

“How many ad accounts can I create on Meta?”

This question is very important because the number of ad accounts affects your ability to run multiple campaigns, manage clients, and scale your business.

In this guide, we explain everything about Meta ad accounts, limits, rules, and how to manage multiple accounts safely.

 

Why Knowing Ad Account Limits Is Important

Meta strictly monitors ad accounts to prevent fraud, spam, and misuse.

If you create too many accounts without following rules, you may face:

• Account restrictions
• Account disablement
• Ads being rejected
• Permanent bans

Understanding account limits helps beginners plan campaigns, manage clients, and avoid unnecessary risks.

 

How Many Ad Accounts Can You Create on Meta?

The number of ad accounts you can create depends on:

• Type of account – Personal vs Business Manager
• Account history – Verified vs unverified accounts
• Trust level – Previous ad performance and policy compliance

Personal Facebook Account Limits

A personal Facebook account allows you to create 1 ad account by default.

• If you haven’t run ads before, you can start with 1 account.
• For beginners, this is enough to test campaigns and learn Meta Ads.

Meta Business Manager Account Limits

If you create a Business Manager account, you can increase the number of ad accounts.

• Standard verified Business Manager accounts start with 1-5 ad accounts.
• As your spending and trust increase, Meta may allow up to 25 ad accounts per Business Manager.
• Some high-trust accounts or agencies may request additional accounts for clients.

Factors That Affect Ad Account Limits

Meta does not give unlimited accounts. Limits depend on:

1.     Payment history – Accounts with good payment records are trusted more.

2.     Account age – Older accounts with consistent ad spend may get higher limits.

3.     Policy compliance – Accounts without violations get increased limits faster.

4.     Business verification – Verified Business Manager accounts get more flexibility.

 

How to Check How Many Ad Accounts You Can Create

To check your ad account limits:

1.     Log in to Meta Business Manager

2.     Go to Business Settings → Accounts → Ad Accounts

3.     Click Add and Meta will show if you can create a new account or not

This helps you manage accounts properly and avoid hitting the limit unexpectedly.

 

Can You Create Multiple Accounts for One Business?

Yes, businesses often create multiple ad accounts for different purposes:

• Separate campaigns for different products
• Different client accounts for agencies
• Testing campaigns without affecting main account

However, remember:

• Each ad account must follow Meta policies
• Creating too many accounts too fast can trigger restriction

 
Risks of Creating Too Many Ad Accounts

Beginners often make mistakes trying to create multiple accounts. Risks include:

• Account disablement – Meta may detect suspicious behavior
• Loss of ads and campaigns – All linked ads may stop running
• Permanent ban – Repeated violations can block your profile or business manager

Always create accounts gradually and follow the rules.

 

How to Increase Your Ad Account Limit

If you need more ad accounts:

1.     Verify your Business Manager account – Submit business documents to Meta

2.     Maintain a good ad spend history – Spend small amounts consistently

3.     Follow all ad policies strictly – No violations

4.     Request additional accounts through Business Support – Meta may approve after review

Agencies and experienced advertisers often use these steps to scale their ad accounts.

 

Tips for Beginners Managing Ad Accounts

Managing multiple ad accounts can be confusing. Follow these tips:

• Start with 1 ad account until you understand Meta Ads
• Keep payment methods consistent
• Label accounts clearly by purpose or client
• Do not create duplicate accounts unnecessarily
• Monitor Account Quality to avoid restrictions

These practices reduce mistakes and make scaling easier.

 

Final Thoughts

Meta does not allow unlimited ad accounts. The exact number depends on:

• Personal account vs Business Manager
• Account age, trust, and verification
• Ad spend history and policy compliance

Beginners should start with 1 ad account, learn the system, and then scale gradually. Agencies and businesses can increase ad accounts by verifying their Business Manager and maintaining good account health.

Understanding limits ensures you can run multiple campaigns safely, avoid restrictions, and grow your Meta Ads business in India or anywhere.

Meta Ads is powerful, but following rules and account limits is the key to long-term success.